Careland Pharmacy, Brooklyn, NY
Pharmacy store design by Sergio Mannino Studio, Identity design by designwajskol
The subtext of the design approach for Careland Pharmacy is the constant juxtaposition of ideas. In order to underline the clinical quality of the pharmacy, the shelves are in high gloss and sharp. The soft and sensual curves, created by the 70 linear feet of undulating shelves, provide warmth and playfulness. The bright green floor, made of a pattern of band-aids hand drawn by Sergio Mannino with his typical sketching style, brings warmth by introducing humor and a casual friendliness.
The project is an example of contemporary design yet, at the same time, it is full of traditional references related to Health care. A dark shade of green is typically the color associated with pharmacies, so we pushed the color to an extreme before it became so distant from what is commonly perceived as a pharmacy color that people didn't recognize it anymore. The shade we picked is also a man-made color, it is not a green associated with the idea of nature.
Similar juxtapositions are found in the visual identity and the communications. Starting with the notion of
We take care seriously the typography is a mix of a script, representing a friendly and warm approach, in contrast with an all caps sans serif font, a version of Futura, to emphasize the cleanliness, seriousness and precision of the operation.
Virtually every pharmacy around the world uses the cross as an identifier so we've created our own version of the cross by drawing it by hand. While it has a friendly appearance, there is clearly a strong association with pharmacies and health.
Store Design: Sergio Mannino Studio Sergio Mannino, Martina Guandalini, Giulia Delpiano, Giulia Bortolotti
Visual Identity: Design Wajskol Jonathan Wajskol, Ying Fu, Janni Berger
Photographs: Sergio Mannino Studio and Max Bolzonella
Address: Careland Pharmacy 84 Clark Street Brooklyn, NY 11201 USA
Area: 1,400sqft – 130 sqm
Completion date December 2014
General Contractor: IFCC Vittorio Carbonara Millwork by T.Alongi, Montreal Canada www.talongi.com Lighting: Lido Lighting, Bill Pierro Jr.