... LIGHT IN MOTION ... This is TOOY!TOOY is a young project that emphasizes the dynamic design of the light and enhances the irony of shapes and colors.An ironic and lively brand that jokes with shapes and colors, adding a soul to its products. A new sign in the way of ‘shed light' with an original and unusual design philosophy. Dynamism and utility are the keys to understanding of each project TOOY.TOOY products are distinguished by a character of intense movement combined with a continuous aesthetic and functional research out of the norm standard.The imperative is: escape the outline, mold itself to the needs, create solutions ...Tooy doesn’t look to everyday’s life as a sea to be filled but as a well from which to draw, sees the problem and finds dynamic and innovative solutions. Thanks to the high versatility its products adapt to the new but remain anchored to their nature. Motion and function at the same time. It is performance, but also aesthetic.
- Bacini di utenza
Via Alessandro Volta